This is not your grandmother’s vermouth, imbue is our grandmother’s vermouth. Thank you Elenka Niehaus for giving birth to wonderful children who gave birth to wonderful children, who helped give birth to a wonderful bottle of vermouth. This is my Nana enjoying her first sip of imbue.
imbue is a modern spin on a classic beverage. The phrase “this is not your grandmother’s vermouth” is meant only to imply modernity. We respect our elders and hope grandmother’s will drink imbue, ours does.